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Aims to empower businesses and bring clients back.
November 2, 2020
By: Melissa Meisel
The L’Oréal Professionnel Products Division—which includes brands such as Matrix, Biolage, Redken, Pureology, Kerastase, Mizani, Baxter of California, and Pulp Riot—has launched a new campaign called “Back In Style,” aimed at bringing awareness to the struggles of salons impacted by the Covid-19 pandemic while empowering their owners and stylists. The goal is to bring clients back into the salon. “It has been a long difficult road for everyone in the salon industry, but they are coming back....
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